• Wordpress

Tractores y Máquinas is an agricultural machinery information blog made with WordPress, using the Genesis Framework theme and Wellness-Pro as child-theme.

The theme and a number of plugins were edited by source code and by design to improve SEO ranking by making use of PHP, HTML and CSS.

A plugin was developed to display links to related articles, but such correlation of articles is generated and updated by the registration of visitors to each article, as they are registered in the database, and an algorithm was created that locates and displays the articles of greatest interest in each publication.

For the management of these related articles a plugin called “Related Visits” was created, which shows the number of visits of each publication, and also the impressions of the related articles and the number of clicks on the article being displayed. It also makes it possible to exclude to show articles by categories or individually.

Using the records of the number of views made by the visitors, two pages were created Tractores y Máquinas de la A a la Z which shows a certain number of the most visited articles grouped by the letters of the alphabet of the keyword of the Yoast SEO plugin, and Todos los temas which also show a certain number of the most visited articles. Both pages have amp versions.

The site Tractores y Máquinas has an amp version managed by the «WP AMP» plugin, whose amp page templates in the child theme have been edited as well as some plugins to improve SEO positioning and achieve amp page validation. The “related articles” plugin also works for the amp version and has full logging and click analysis functionalities. All amp pages are properly validated by Google.

A plugin was created to manage the marking and management of verified information, for this purpose options were added in the quick and normal edition section of each article that presents verified information, as well as a form to customize the text of the javascript ad of the verified information, it is worth mentioning that this plugin also works in the amp pages.

The blog has a tractor price calculator for new and used tractors, made with Javascript and HTML through formulas predetermined by artificial intelligence that take into account the brand, power, hours of use and date of manufacture. The results of the calculations are stored in a database along with the country of origin of the visit. The same page shows the last ten calculations performed for each type of machinery. There is also a amp version of this page without using javascript, as it is not allowed.

Access to Tractores y Máquinas to experience in real time what has been said here.